Media Summary: 90% of progress in business comes from exploiting the mess. Yet 90% of the effort is devoted to pretending it away. 'It's behavioural science, but I like it' - What is the best tinder line for getting a response? Why is there a significant advantage for sports teams in their home court?
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Rory Sutherland Is Everything Bs Nudgestock 2021 - Detailed Analysis
90% of progress in business comes from exploiting the mess. Yet 90% of the effort is devoted to pretending it away. 'It's behavioural science, but I like it' - What is the best tinder line for getting a response? Why is there a significant advantage for sports teams in their home court? Billion dollar behaviours – Rory Sutherland
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