Media Summary: 'It's behavioural science, but I like it' - Dr Nick Southgate facilitates a behavioral economics talk with Prof. Daniel Kahneman and 90% of progress in business comes from exploiting the mess. Yet 90% of the effort is devoted to pretending it away.
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Rory Sutherland Nudgestock 2018 - Detailed Analysis
'It's behavioural science, but I like it' - Dr Nick Southgate facilitates a behavioral economics talk with Prof. Daniel Kahneman and 90% of progress in business comes from exploiting the mess. Yet 90% of the effort is devoted to pretending it away. Join us on our Journey to 1 Million Subscribers Billion dollar behaviours – Rory Sutherland
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